Golden Opportunity in Marketing the Indonesian Rattan Furniture Products through the exhibition "Kyrgyzstan-2012"


The 14th International Universal Exhibition-Fair "Kyrgyzstan-2012" is held on 26-30 April 2012 in Bishkek, Kyrgyzstan. The exhibition is an annual international exhibition organized by the Government of Kyrgyzstan and the Chamber of Commerce and Industry of the Kyrgyz Republic, attended by over 100 companies from home and abroad, including those of China, Iran, Kazakhstan, Poland, Russia, Turkey, Indonesia and the local Kyrgyz businessmen/traders. The exhibition displays a variety of local and foreign products, such as household appliances, furniture, machinery, garment and food products. In his opening remarks, the President of the Chamber of Commerce and Industry of the Kyrgyz Republic, Mr. Marat Sharshekeev thanked all participants and visitors thus asserted that the exhibition was being held as Kyrgyzstan is under political and economic transition that such cooperation with Kyrgyzstan is expected would develop in the aftermath of political turmoil in that country some time ago. While visiting the stand of Indonesia, President of the Chamber of Commerce and Industry of the Kyrgyz Republic spoke with Indonesian Ambassador for Kyrgyz Republic H.E. Mohamad Asruchin, specifically expressed appreciation for Indonesia's active participation in the exhibition, praised the diversity of Indonesia, especially rattan furniture products which increasingly favored by the people of Kyrgyzstan and suggested that many more samples of Indonesian products be distributed and promoted to the Kyrgyz market. Acceptance and interest of the Kyrgyzstan public over Indonesia rattan products is increasing, even some well-known restaurant and resort in Bishkek and Issyk-Kul, have utilized the furniture products, some are made of rattan and water hyacinth. Although Kyrgyzstan's economic growth might indicate decline due to global financial crisis and political turmoil in 2010, the interest and demand for the Indonesian rattan products is still potential. In addition to Indonesian furniture products which become primadona at the exhibition, other Indonesian products managed to attract the attention of many visitors and local business interests, some of which were even ready to make order immediately after the exhibition, including products such as tires of vehicle/cars. Field observation indicated that Indonesian food products is more than qualified to compete with local products as well as imported products in Kyrgyzstan. Other Indonesia product already put on the market-shelf in Kyrgyzstan include among others palm oil, paper products, electronic equipment, garment and vehicle spare parts.