THE INDIAN EXPRESS - ‘Wonderful Indonesia’ aggressively wooing Indian tourists in 2016


According to a recent survey by a travel portal, Indians are expected to spend more on travel in 2016. This upswing is triggered by the trend that more and more Indians are now looking at international trips over a domestic destination, shows the survey. This is probably why the Ministry of Tourism of Indonesia is taking steps to aggressively promote their country in the Indian market.

The ministry is holding a sales mission event in Hyderabad and New Delhi, with special focus on promoting “Wonderful Indonesia” among the Indian travel and trade community. In 2016, the Indonesian tourism ministry is targeting 350,000 Indian tourists, an increase from last year’s 262,000 visitors. This seems achievable with the recent regulation allowing Indian tourists the facility of visa-free entry in Indonesia for 30 days. It is also with this agenda in mind that a special delegation will be part of the annual travel and trade exhibition, SATTE, being held on January 29-30 in New Delhi this year.

“SATTE is an annual event and a pure B2B trade and in the three days that has a lot of business transactions going in,” said Vinsensius (Vinsen) Jemadu, Assistant Deputy of Asia Pacific Market Development of the Ministry of Tourism, in a statement, while explaining the ministry’s plan to make Indonesia a more attractive destination for Indians. The Indonesian tourism minister, Arief Yahya, also took the initiative to ask the transport ministry authorities to open direct flights from and to the pockets of Indian tourists. This year, Garuda Indonesia, the national airline of Indonesia, also promised to open Mumbai – Jakarta/Bali route.

The ministry hopes to use the SATTE platform as a litmus test to see how the Wonderful Indonesia campaign is received by the travel and tourism business community, which will pave the way for more Indian tourists heading towards the Southeast Asian nation.

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