Welcoming Remarks at Indonesia Sales Mission in India 2017


By Charge d'Affaires of the Embassy of the Republic of Indonesia, Mr Dalton Sembiring


Respected Mr. Andriyatna Rubenta, Head of Sales Mission Division, Ministry of Tourism Indonesia

Respected Mr. Sanjay Sondhi, Chief of VITO Office in New Delhi

Distinguished delegates of the Ministry of Tourism Indonesia

Distinguished Participants

Ladies and Gentlemen,


Good morning to you all. Allow me to convey a warm welcome to the delegates and all participants to this gathering mission. It is indeed a great pleasure and honour for me to welcome all of you to the first Sales Mission Indonesia in New Delhi by the Ministry of Tourism of Indonesia in 2017.

I would also like to express my appreciation to the Ministry of Tourism of Indonesia and VITO India for their continuous efforts and noble endeavour to promote Wonderful Indonesia in India.


Ladies and Gentlemen,

Indonesia has done tremendous efforts in promoting its tourism. In the last few years, Indonesia has seriously implemented its promotion strategies in branding, advertising, and selling of its tourism potentials. The government has diversified tourist destinations in different islands of Indonesia where each of them has uniqueness and beauty in the landscapes, culture and people.

Wonderful Indonesia with its landscapes has been branded in public transportations and video-tron in many countries.

Wonderful Indonesia advertisements have been broadcasted internationally via cable or satellite as well as via social media like youtube, path, instagram, etc. In India, I am happy to see that Wonderful Indonesia has been broadcasted in Star World, CNN International and Aljazeera. Holiday packages to Bali have also been advertised in several leading English newspapers such as Times of India and Hindustan Times and via online in the websites.

I am fully aware that the Ministry of Tourism has done abundance of sales missions in many countries including India. The sales mission has opened a great opportunity to penetrate the Indian tourism market.

As a result, in the fourth quarter of 2016, outbound international tourists’ arrivals in Indonesia reached 710.4 million which is 10,46% higher in the same period last year.  For Indian outbound tourists to Indonesia, the number reached 336,575 which is 29,35% higher than last year. This increasing figure shows that the efforts bring positive growth in tourist arrivals.

Nevertheless, we should not be complacent with such great achievement. We still have home works to be completed and should set more effective strategies to meet the government’s target to welcome 20 million foreign tourists to Indonesia in 2019.


Distinguished Participants

Ladies and Gentlemen,

Being the largest country and the most diverse in Southeast Asia region, Indonesia offers a complete package of tourist destinations: from marine tourism to eco-tourism; from art & culinary tourism to health tourism, from heritage villages to modern shopping and entertainment in big cities, and MICE & Event.

In 2017, the Ministry of Tourism has even set 10 top new destinations as the ‘New Bali’ namely Toba Lake (Norths Sumatera), Tanjung Kelayang (Bangka Belitung), Tanjung Lesung (Banten), Thousand Island (Jakarta), Borobudur Temple (Central Java), Bromo Tengger Semeru (East Java), Mandalika (Lombok, West Nusa Tenggara), Labuan Bajo (Flores, East Nusa Tenggara), Wakatobi (Southeast Sulawesi), and Morotai (North Maluku). In a while, my colleague from the Ministry will explain further details of the destinations.

I am also proud to announce that a direct flight from Jakarta, Indonesia to Mumbai, India by Garuda Airlines is now in service. I believe the direct flight will provide more window of opportunities for Indonesian and Indian nationals to explore both countries.

The Government of Indonesia has reformed its regulation such as imposing free visa policy for nationals from 169 countries including India and revoking CAIT (Cruising Application for Indonesian Territory) for sailing tourism, to name a few. These policies are aimed to provide an ease in tourism sector for individuals and business in order to stimulate economic growth. 


Distinguished Participants

Ladies and Gentlemen,

By looking at those efforts, I invite you all to establish cooperation and collaboration with our fellow travel and tour operators from Indonesia through this sales mission.  I believe the sales mission will bring immense impacts in tourism industry, create networking to exchange information and best practices regarding integrated tourist packages, destinations development, market strategies, etc, as well as garner attention from targeted audience.

Presumably, there should not be any impediments to have close connection in tourism sector between Indonesia-India. The connection between India and Indonesia has existed for millennia, where the two countries have engaged in commerce, cultural and intellectual exchanges. In fact, India has given influences in our culture like the Ramayana and Mahabharata epic story, Hinduism, Buddhism, Islam, and even the language.

On that note, I would like to conclude my remarks by wishing a great success for the Indonesia sales mission in India. May this event bring fruitful impacts to the tourism industry in Indonesia and India. Lastly, I invite you to visit numerous tourist destinations in Indonesia including my home town in North Sumatera.  

Dhaniawwad, Shukriya, Terima Kasih, Thank you