PhD Talk at USI Lugano The Conservation and Communication of Intangible Heritage through ICT

​The PhD talk is one of a regular project held by Indonesian Student Association (PPI) in Switzerland and Liechtenstein for Indonesian doctoral students studying in Switzerland and Liechtenstein to share and discuss about their research topic. On 13 October 2018, Indonesian Student Association (PPI) in Switzerland and Liechtenstein organized a PhD Talk on “The Conservation and Communication of Intangible Heritage through ICT (The Case Study of Batik in Digital Fashion and Tourism)", with the keynote speaker Ms. Puspita Ayu Permatasari, the PhD Candidate in ICT for Intangible Heritage and Tourism at USI – Università della Svizzera italiana (Lugano, Switzerland). The event has been co-organized with USI UNESCO Chair in ICT for Sustainable Tourism at World Heritage Sites, and the Embassy of Indonesia. The Phd talk was attended by Prof. Lorenzo Cantoni as the UNESCO Chair, the rector of USI Prof. Erez Boas, and the Ambassador of Indonesia, Prof. Muliaman Hadad, and 22 Indonesian diasporas. Thirteen Indonesian scholar participants are studying at ETH Zurich, Bern University of Applied Sciences (BFH), University of Basel, University of Applied Sciences HTW Chur, and USI - Università della Svizzera Italiana, while other Indonesian diasporas participants are working in professionals from Indonesian embassy, international bodies, Swiss formal institutions. In addition, there were also 2 international students from Master program of Media Management and Computer Science, USI - Università della Svizzera Italiana and Ms. Isabella Kunzli Waller, Batik Artisan from Rancate - Switzerland, Ms. Isabella kunzliwaller.

The theme of the PhD talk highlighted the importance of Information Communication Technology (ICT) in promoting the preservation and communicating the values of Indonesian Batik, the UNESCO intangible heritage, listed in 2009. Apart from its historical wax resist dyeing technique, Indonesian Batik encompass some elements of outstanding universal values namely: its philosophical motifs, the wearing rules, and socio-cultural implications. The PhD talks elaborated the evolution of communication technology used in the field of Batik cultural industry, from the literature to the digital era. In addition, the PhD researcher discussed about some digital initiatives for Indonesian Batik (such as mobile app, AR, VR) in the principles of ICTs for culture (Ict4Cult) : Access, Better Experience, Connect, Dis-intermediate, and Education. Given the massive digitalization of many cultural industries, the researcher asserted that the creation of ICTs is not intended to substitute the original practice of Batik intangible heritage. However, the ICTs help to raise the awareness of national and international stakeholders public in order to value the outstanding universal values of Batik through fashion and tourism activities, and by supporting the community producers to keep maintaining the Batik hand-painting practice. In this event, the UNESCO Chair and the Ambassador of Indonesia exchanged some interests to increase and strengthen the collaboration in the field of ICT, culture and education, as well as to support the upcoming USI UNESCO Summer School 2020 which will be held in Indonesia.

Source: Indonesian Student Association (PPI) in Switzerland and Liechtenstein

Quotes

  • According to prof. Erez Boas, the rector of USI Università della Svizzera Italiana
  • According to prof. Lorenzo Cantoni, the UNESCO Chair holder,
  • According to prof. Muliaman Hadad, the Ambassador of Indonesia,
  • According to Hetty Sam, Indonesian Student Association (PPI) in Switzerland and Liechtenstein.
  • According to Puspita Ayu Permatasari, Phd Candidate in ICT for Intangible Heritage and Tourism, USI Università della Svizzera Italiana