The Embassy of the Republic of Indonesia in Bangkok have colaborated with the Indonesian Ministry of Tourism, and Garuda Indonesia to bring succes upon Sales Mission Asean 2012, which have been held in Grand Sukhumvit Hotel, Bangkok, June 14 20120. Sales Mission ASEAN 2012 is a direct selling promotion event, held as a road show in 3 different ASEAN Countries, Singapore (June 11), Malaysia (June 12) and Thailand (June 14). The event was design to draw together sellers and buyer.
Sales Mission 212 was attended by 44 participants, 12 Hotel/Resort, 29 Tour & Travel, and 3 Diving Companies from Indonesia. Some of the participants is Melia Purosani Hotel, Grand Komodo Tours & Divers, Sheraton Mustika Yogyakarta, Tauzia Hotel Management, etc. All the participants have been drawn together with 75 business tycoons from the tourism industry in those three countries.
In his remakrs, the Ambassador for the Embassy of Indonesa, Mr. Lutfi Rauf conveys the importance of networking as a key succes factor in business and tourism industry in Indonesia. For some stakeholders in Indonesia, this colaboration and networking triangle – such as Indonesian Embassy, Ministry of Tourism and Garuda Indonesia – is important to be expanded in the future. As for the stakeholders in overseas, their strategic key lies in networking between sellers and buyers .
Also conveyed is that how Indonesia can learn from Thailand’s experience as a leader in the field of tourism in the ASEAN Region with their highest visited target is 20 million tourist in the year 2012 alone. Also need to be emphasized is the sales mission 2012 initiative can be optimized in increasing and expanding not only tourism, but also creative economy between the two countries.
Through this promotion event, it is expected that the product and tourism destination in Indonesia can be further known by tourist, especially from other ASEAN Countries. The Sales Mission ASEAN was judged as an effective means to promote, not only for sellers or buyers, but also as a media to update information in Indonesian tourism directly from its source.