Wednesday, 22 February 2012 00:00
Pauline Mhuka Business Reporter
AT least 75 percent of exhibition space at the Zimbabwe International Trade Fair has been taken up as preparations for this year’s edition of the annual trade showcase gets underway. ZITF 2012 will take place from April 24 to 28 under the theme, “Investing locally, reaping globally”.
According to the ZITF Company’s newsletter, foreign participation at this year’s event is expected to be more pronounced than last year.
“We have received promising inquiries from the Sadc region, Comesa countries and the Far East with 13 companies having expressed their interest to date,” read the statement.
One of the key highlights, the company said, will be exhibits from Brazil as the South American country will be exhibiting at the ZITF for the first time.
ZITF agent in Brazil, Mr Carlos Lima, who is also the executive director of Dandima Marketing and international projects director for Afro-Brazilian Chamber of Commerce (Afrochamber), was in the country two weeks ago on a familiarisation trip.
He met a cross-section of the Bulawayo and Harare business communities.
According to the newsletter, in his address to the Bulawayo business community Mr Lima said Brazil was keen on doing business with Zimbabwe.
“As a country we are focusing on building technologies in agriculture, industry, mining and manufacturing and we want to bring the relevant technology to Zimbabwe,” said Mr Lima.
Turning to other exhibitors, the ZITF Company said Malawi, Mozambique and Zambia will occupy their leased sites while India, Pakistan, China, Brazil, South Africa, Namibia, Indonesia and Southern African German Chamber of Commerce have booked their stands in the halls.
The company assured exhibitors that competition had been expanded in scope to make the fair more relevant and all-encompassing.
In total, exhibitors will be vying for honours in 20 categories.
New competitions for this year’s edition include: The best Zimbabwean exhibit, tourism and travel, renewable energy and environmental conservation, construction and hardware, furniture, home improvement and interior décor as well as education and training.